Fidelity Denim

Founder and designer, Jason Trotzuk is a denim lover at heart. Combining his passion for fashion, rock n’ roll, and classic American blue jeans with his intimate knowledge of denim history and tradition, Trotzuk ingeniously revives the best of denim from the inside out—straight waistbands, busted out seams, dual stitch color, and aged hardware. The result? The look and feel of timeless vintage jeans, but with a highly crafted modern understanding of a woman’s needs.

Trotzuk, has known for a long time that he was destined to be a denim designer. By 18 he was hand-painting blue jeans in his parent’s basement. From his humble beginnings this labor of love not only put him through college, but was also his creative outlet into the world of fashion. “I would take old pairs of Levi’s and make these hand painted one-of-a-kind jeans with velvet flames and lace trim, the kind of stuff Jimi Hendrix would have worn, it was all very rock n’ roll,” said Trotzuk.

Though he has been a creator and visionary of many successful clothing lines (we won’t name names!), Trotzuk turned down offers from premium denim companies to develop his own concept brand. He recognized what women wanted in their jeans: great fabric, finishes, and fit, earning him a reputation as the go to person for what's now and what's next in the market place.